Adobe Campaign (formerly Neolane)

Adobe Campaign conversational marketing technology has everything you need to plan, target, execute, and measure even the most sophisticated cross-channel marketing strategies. The Campaign enterprise marketing software platform includes:

  • Adobe Campaign — a cross-channel campaign management solution for engaging customers and prospects in one-to-one lifetime dialogues across traditional and emerging channels.
  • Adobe Interaction — a real-time offer recommendation engine for delivering personalized, one-to-one messages and offers seamlessly across inbound and outbound channels.
  • Adobe MRM — a Marketing Resource Management solution for creating marketing plans, optimizing resources and spend, and facilitating collaboration among internal and external users.
  • Adobe Social Marketing — a social marketing automation application for engaging fans and followers in one-to-one dialogues within social media, including Facebook and Twitter.
  • Adobe Message Center — a high-volume transactional email solution for generating real-time communications that drive revenue with personalized marketing offers.
  • Adobe Leads — an enterprise marketing automation solution that accelerates revenue with integrated lead generation, scoring, routing, and nurturing capabilities.