IBM Marketing Solutions (formerly Unica)
Client Spectrum can help you implement, upgrade, optimize and use IBM® Marketing Solutions (formerly Unica). We also provide training and job-aids for transfer of knowledge.
- IBM Campaign — manage campaigns with the industry-leading solution to design, execute, and measure customer-driven communication strategies across all of your channels, online and offline
- IBM Interact — personalize in real-time the experience of customers interacting with websites, call centers, and other inbound marketing channels
- IBM Marketing Operations — align marketing resources to objectives, streamline production processes, track budgets and expenses, and improve team collaboration
- IBM Contact Optimization — mathematically determine the best communications for each customer based on customer interaction history, offer details, channel preferences, time frame, business constraints, and your marketing objectives
- IBM Silverpop — extend IBM Campaign capabilities to email and other outbound digital campaigns with the ability to create, preview, test, execute, and track messages
- IBM Opportunity Detection — improve cross-sell and retention by detecting when customers are most receptive to offers or the most in need of extra effort to keep them loyal