Management Team

Mathieu Sabourin*, President and founder Ajay Bhaga*, Managing Partner – Technology Lead Joe Maraschiello*, Managing Partner Nabil Taydi*, Managing Partner – Professional Services Wil Brooks, Professional Services Manager – Toronto and Calgary Bill Dynes, Corporate Sales Manager Brad Penwarden, Software Development Manager

* Executive Committee and shareholder

Mathieu Sabourin, President and founder

Mathieu Sabourin Before founding Client Spectrum in 2005, Mathieu gained experience as a consultant, manager, entrepreneur, and executive in various marketing and management consulting positions. Beginning his career in 1984 at Accenture (formerly Andersen Consulting), Mathieu was primarily involved with the delivery of software solutions. He later went on to occupy various positions Dun & Bradstreet Software where he stayed for over eight years. Here he held management positions in both Montreal and Toronto. Mathieu’s entrepreneurial spirit was sparked in 1995 when he joined the established consulting firm Proximi-T. Subsequently, Mathieu became Vice-President of Software Solutions at Fjord, a business unit of the Cossette Communication Group – the largest marketing communications agency in Canada. Since 1996, Mathieu has been involved in over 90 CRM projects, spanning marketing, sales, and customer service functions. This wealth of real-world experience has lead Mathieu to be invited to speak on trends and issues relating to CRM and Enterprise Marketing. Mathieu has also held an assistant professor position at CIREM-HEC Montreal where he instructs CRM.


Ajay Bhaga, Managing Partner – Technology Lead

Ajay Bhaga Ajay is typically involved in complex deployments that require integrating multiple technologies. As a senior architect, Ajay has been involved in the delivery of more than 35 Enterprise Marketing Management-related projects in Canada, the US, Europe, and Asia. He pioneered our software development activities and was instrumental in the initial development of Client Spectrum Companion, a performance monitoring and improvement solution for IBM® Campaign. Ajay has contributed significantly to the continuous improvement of Client Spectrum’s cloud-based lab infrastructure and has a proven track record in the development of integration software for enterprise software environments. Ajay holds a bachelor’s degree in computer science (Software Engineering) from the University of Toronto at Scarborough. Prior to his time at Client Spectrum, Ajay held positions at IBM and Toyota Canada.


Joe Maraschiello, Managing Partner – Toronto

Joe Maraschiello Joe is responsible for managing Client Spectrum Delivery activities in our Toronto Office. In this role, Joe manages our delivery services, resource management and client relationships. With extensive in-field experience in real-time marketing solutions, Joes plays a leadership role in meeting today’s new marketing challenges. In particular, Joe is focused on marrying the best of traditional outbound-predictive approaches with the evolving digital-inbound-behavioural strategies and technologies. Since 2007, Joe has been involved in more than 35 Enterprise Marketing Management projects in various industries. Joe is a certified project manager (PMP) and holds a variety of technical certificates related to business intelligence, customer relationship management, and data modeling (TDWI). He was also instrumental in the development of Client Spectrum EMM School, a training and certification portal covering the fundamentals of EMM solutions. Before joining Client Spectrum, Joe held positions at Accenture, CGI, and Bell Canada.


Nabil Taydi, Managing Partner – Montreal

Nabil Taydi Nabil is responsible for managing Client Spectrum Delivery activities in our Montreal Office. In his role, Nabil manages the delivery of services, resources and client relationships. With his involvement in more than 35 EMM projects since 2006, Nabil has a vast range experience in delivering Enterprise Marketing Management (EMM) solutions. His experience covers EMM project delivery in multiple industries. Nabil has a solid IT and marketing analytics background covering neural networks, segmentation and discrimination methods, and marketing quantitative techniques. He has also worked on business intelligence initiatives using data mining, data warehousing, ETL and reporting. His career has led him to work with customers in North America, Central America, Europe, Africa, and Asia. Nabil holds a Master’s degree in Business Intelligence, a Master’s in e-Commerce, a Bachelor’s in Computer Science and Engineering, and a Bachelor’s in Organization Management. He has been an assistant professor on business intelligence and database modeling.


Wil Brooks, Delivery Manager – Calgary

Wil Brooks Based out of our Calgary office, Wil is responsible for delivery services, client management, and talent acquisition for our west coast national accounts. Since joining Client Spectrum in 2010, he has been involved in over 20 projects across North America and in Europe for various industries, including: banking, travel, loyalty, retail, Insurance, telco and health care verticals. Also, Wil consults and facilitates workshops in the areas of marketing resource management, campaign execution, reporting, and campaign optimization.

Prior to joining Client Spectrum, Wil held progressive positions at Terago Networks, John Hancock, and Publicis Canada. He holds a Bachelor of Commerce from the University of Toronto.


Bill Dynes, Corporate Sales Manager

Bill Dynes Bill is responsible for helping grow professional services and software revenue at Client Spectrum, as well as maintaining close working relationships with software partners IBM and Adobe. With over 22 years’ experience in the software industry, Bill has successfully managed partner relationships, sold enterprise software, sold professional services, and directed software sales teams. Knowledgeable in selling Customer Relationship Management systems, Enterprise Resource Planning systems and Digital Media Solutions, Bill has assisted leading technology organizations such as GEAC Computer Corp., Epicor Software (Platinum Software) , eBridge Software and ScreenScape Networks grow their revenue and expand their business across North America. Bill is a graduate of McMaster University and holds a Commerce degree.


Brad Penwarden, Software Development Manager

Brad Penwarden Brad manages software development efforts at Client Spectrum. He has been involved in more than 30 EMM Projects in Canada, the US and Europe. Working with both on-site and offshore resources, Brad has been involved in a number of custom application development projects. He has developed custom solutions for both IBM Marketing Software and Adobe Campaign. Brad has a bachelor’s degree in computer science, a bachelor’s degree in business administration, and is currently studying software architecture principles at Carnegie Mellon University. Prior to Client Spectrum, Brad held positions at BlackBerry and Bell Canada.